We’re a nonprofit (501(c)(3)) with no corporate sponsors. Founder Eszter Erdélyi created this program for free, and she and her husband Carey White pay for it, because they believe parents deserve helpful advice that isn’t trying to sell them something, and want to do something useful about it. That’s why there’s never been any ads, paid product recommendations, or catch. Never has been, never will be. Just practical help for your family.